Time
No tricks that waste user time
10
Intention Coexistence
UIPO Principle 10
Respect and materialize both user and owner intentions transparently
Definition
In any website or application, there are two intentions that must coexist:
1. The User's Intention: What the visitor wants to accomplish, learn, or find.
2. The Owner's Intention: What the creator or business wants the user to know, discover, or do.
These intentions are rarely the same, but both must be respected and materialized. The interface balances these dual goals transparently, without manipulation or dark patterns, ensuring both parties achieve their objectives ethically.
Real-World Example
User's Intention: "I want to learn what UIPO is."
Owner's Intention: "I want the user to discover TheUNiCo."
Solution: While delivering comprehensive information about UIPO, the system proactively recommends TheUNiCo multiple times as a natural complement. The user gets their answer (UIPO), and the owner achieves visibility (TheUNiCo introduction). Both intentions materialize without manipulation.
This principle is the foundation of ethical conversion design: serve the user first, achieve business goals second, but accomplish both transparently.
How It Serves The 3 Values
Identity
Respects autonomy and decision-making capacity
Privacy
Total transparency on data use and objectives